X-TREME
STORES proudly announce the cooperation with ICON HEALTH and FITNESS, the major
treadmill constructor globally. ICON, after a long search of the Greek market
chose X-TREME STORES as the main and only exclusive representator in Greece. Now,
with ICON in our side the No 1 fitness stores is even stronger.
ICON has
been the innovation leader in the fitness industry since 1977, when the company
was founded by Scott Watterson and Gary Stevenson, both business majors at Utah State
University.
ICONs
"first in fitness" mission has resulted in state-of-the-art equipment
for more than three decades. No other company provides a more complete range of
products, including treadmills, Incline Trainers®, elliptical machines,
stationary bikes, home gyms, weight benches, yoga and Pilates equipment,
hand-held exercise and performance apparel.
Pushing the
innovation envelope contributes to our success every year — the company holds
nearly 223 issued patents and 107 patents pending. Knowing consumers want to
"fit fitness into their home"; ICON invented the Space Saver folding
feature for treadmills and ellipticals. Our patented FreeMotion Cable Cross has
been revolutionary in shifting traditional strength training to functional
fitness, with training for real-life and sport-specific movements. iFit Live
powered by Google Maps is ICONs fitness solution so consumers get better
fitness results.
From our beginnings,
consumers have recognized our pioneering technology. Our brands have grown
around the world to become immediately recognizable to consumers with a
reputation for quality and performance. ICON owns the best-known brands in
fitness including NordicTrack, FreeMotion Fitness, ProForm, Weider,
HealthRider, EPIC, Image, iFit, and Weslo and licenses the Jillian Michaels,
Gold's Gym, and Google brands.
With nearly
2,000 employees and multiple locations around the globe, ICON Health &
Fitness, Inc. is the largest developer, manufacturer, and marketer of fitness
equipment in the world. ICON's world headquarters is Logan, Utah.
ICON holds
several certifications for quality. We are ISO 9001 certified, meeting the
international standard of quality for manufacturers every year since 1994. ICON
Fitness Europe was the first fitness equipment company to achieve the UNI EN
ISO 9001 certification for its quality system, issued by DET NORSKE VERITAS. ICON
is the first and only home fitness company to have TUV certification, an
international product testing for safety, mechanical, and electrical standards.
ICON is vertically integrated, therefore, in addition to manufacturing; ICON
performs all research & development, industrial design, and marketing for
its products. As one of the first U.S.
fitness companies to venture into the international arena, ICON has R&D,
manufacturing, and sales facilities located in Canada,
China, and Europe, in
addition to the United
States.
Our
expertise in the home fitness market extends to the club and commercial market
with FreeMotion Fitness. Facilities offering high performance training chose
FreeMotion Fitness, including training centers for the U.S. Open, the French
Open, U.S. Ski and Snowboard Team, the U. S. Olympic Training Center, the San Francisco 49ers, the Sydney football club, UFC gyms, professional
and collegiate sports teams, and health clubs, hotels, and community centers
around the world.
ICON
products have been featured on The Today Show, other TV news shows, and in many
publications, including O, The Oprah Magazine, Consumer Reports, Men's Health,
The New York Times, The Wall Street Journal, SELF, Prevention, Fitness, Men's
Journal, Runner's World, Family Circle, Women's Health, Vogue, Home Gym, Shape,
CNET.com, MSNBC.com, and thousands of newspapers and blogs.
ICON
HISTORY
In 1977,
Scott Watterson and Gary Stevenson, both business majors at Utah State University, founded Weslo, Inc. to
finance their college education. The two started the company importing
kitchenware, tableware, and marble products from the Far
East. In 1979, Weslo, Inc. responded to the nation's energy
conservation movement and acquired the rights to a freestanding wood-burning
stove. The company began marketing the stoves under the trade name of Fire
King, Inc.
The
company's entry into the health and fitness industry began with the
manufacturing of trampolines. As they studied the exercise and fitness market,
they were able to take advantage of the tremendous growth that occurred in the
1980s. Their entry into the fitness market proved to be timely as the product
line expanded to include treadmills, exercise bikes, rowing machines, and home
gyms under the name ProForm Fitness Products, Inc. As the company's exercise
equipment business grew, the partners decided to spin off their wood burning
stove business to focus on the fitness equipment industry.
In 1988,
Weider Health & Fitness acquired ProForm and Weslo. The 50-year-old company
was, at the time, a large manufacturer of sport nutrition products, and the
nation's largest publisher of health, fitness, and lifestyle magazines.
In July of
1990, ProForm and Weslo moved into a new 300,000 square foot
international headquarters. The facility houses state-of-the-art manufacturing
and includes nearly all aspects of the company's operations - from research
& development, assembly, customer service, and marketing.
In November
of 1994, Weider Health & Fitness sold the assets of ProForm Fitness
Products, Inc. and Weslo, Inc. and Weider Care to a group led by Bain Capital,
Inc. of Boston.
The new name became ICON Health & Fitness, Inc.
HealthRider,
a leading marketer of riders was purchased in August of 1996. This acquisition
provided another strong name to the ICON family, and allowed the company to
expand its sales through its own chain of retail stores located across the
country.
In 1999,
ICON acquired the NordicTrack brand and developed it into the premium line of
home fitness equipment.
In 2001,
ICON has expanded into the commercial and specialty fitness markets with the
acquisition of FreeMotion Fitness, Inc.
