After a long experience in the field of sports and proper, sports nutrition in the field of gyms, as a supplier of nutritional supplements but also as athletes themselves, the first team that staffed X-TREME STORES, created the first link in the chain, such as we know today. Specifically, the first physical store X-TREME STORES opened its door, in Piraeus, attracting from the very first time the athletes of the surrounding areas. A store, purely specialized, with people who know well, being athletes themselves, what a person who trains needs, covering the needs of the years.
That was just the beginning.
Around 2002, home training began to become a way of life. Home fitness, for many reasons, gained a lot of fans and this resulted in a huge demand for home equipment and fitness accessories, so different from each other. But they all had some basic prerequisites: Security, variety, functionality.
Thus was created the first Greek, private company of gym equipment and accessories, X-FIT.
It soon introduced a huge range of treadmills, ellipticals, bicycles, multi-instruments but also an even greater variety of personal accessories for strength, recovery, protection and general home fitness. All its items are designed and produced according to the strictest safety rules and are adapted to the special conditions of the Greek market (eg available space, low price, etc.).
X-TREME STORES open one after the other in areas all over Greece. This creates greater storage needs. In 2004, X-TREME STORES move to a privately owned space of 3000 sq.m. in Koropi, which housed the warehouses, the service department, as well as the administrative and financial services of the company. All X-TREME STORES products are prepared, checked, packaged and shipped in this space with one of the 14 vehicles of the company.
The basic belief of X-TREME STORES is that every athlete is unique. With different needs, requirements and goals. Already counting 9 years of experience from the operation of the stores and with the daily contact with consumers, we formed the opinion that many of the needs are not easily met. So we decided to start the first, Private Label supplement company, Warriorlab. A company that was and continues to be based on Greek DNA, designed and created by athletes for athletes. Based on the real needs and requirements of Greek consumers, it quickly became a leader in its field.
The first big anniversary of X-TREME STORES, 10 years from the first day, coincided with the operation of 37 stores & 90 employees throughout Greece.
Warriorlab is starting to establish itself as the new big name in the field of nutritional supplements, while the real power of X-TREME STORES, the people who staff it are constantly increasing, filling new positions, being even closer to the Greek athlete.
In 2010 we are one step ahead of the expansion in Cyprus and the entry into the new, even better decade.
Greece's close relationship with Cyprus is well known. Greeks and Cypriots travel, study and work in both countries at the same time. A request of Cypriot athletes came true. The first X-TREME STORES in Cyprus is a fact and from the very first days, it became a pole of interest for gyms, athletes and active people from all over the island.
In 2012 a new Private Label, NLS, was installed on X-TREME STORES. More affordable, with a friendlier profile not only for athletes but also for people who follow an active lifestyle and want to enrich their diet with quality products. A company that presented great innovations in the Greek market, such as new ecological and economical packaging, but also the huge range of unique supplements that allow us to create our own, strictly personal, combinations.
A company that fully respects the nutritional peculiarities of many of our fellow citizens (gluten intolerance, vegan and vegetarian diet, etc.). A company that accompanies our daily diet with unique recipes and original ideas. Another reason they have made it one of the top in Greece
The year of the crowning. X-TREME STORES, officially, with numbers, become the No. 1 fitness chain of stores in Greece and Cyprus. With 50 stores throughout Greece and Cyprus, with thousands of products and services, with a large number of employees and private transport vehicles and a huge network of customers, it is now synonymous with fitness, training and proper nutrition in Greece.
After 20 years, X-TREME STORES continue to evolve continuously. Today there are 53 physical stores in Greece and Cyprus. The storage spaces reach a total of 9000 sq.m., the daily shipments are covered by 30 private vehicles, while together with the courier shipments we reach the most remote area of our homeland and the 180 employees are next to you to serve you. Answer any questions about the over 7000 different products.
A total of 3,500,000 customers in Greece and Cyprus have made X-TREME STORES the top choice. A 100% Greek company that knows what you need and does everything to bring it to your store or door.
Thank you for all these years of success and we promise that the future will be even better.